reINVENTed

INVENTING is the new word. Cancer stick manufacturer KENT has embarked on an all new rebranding campaign with the launch of its new range of KENT cigarettes. MINTEK & 3TEK now replace the previous KENT 961 and menthol range. The all new MINTEK is claimed to be the "coolest" ciggie in the market, with the a "mint-thread" running along the filter providing maximum menthol effect. I'm no menthol smoker, but one puff of the mintek infina ciggie and my mouth went icy cold! Don't take my word it, go smoke a pack and then send me some reviews..
The new launch campaign saw a series of events held throughout Kuala Lumpur, Penang and Johor, that included special performances by MC Vandal, J1, an acrobatic electric violinist, and mind boggling break dance moves by the Gila Battle Crew. Here are some pictures and blatant advertising for Three-Sixty from the grand event at MUNCHAUS KL, and parties at Maison KL and QE2 Penang... get reINVENTed.

MUNCHAUS reINVENTed!

The Oscars.. jockey service, red carpet, glam wall, and super tall ushers!

some of the guests

The awesome MOSAIC band

ultra cool "INVENTING" lighted unit - proudly designed and built by THREESIXTY

MINTEK & 3TEK zone - custom display & ambiance illumination by ThreeSixty

J1 wows the crowd at Maison KL

Member of the GILA BATTLE CREW warming up the stage

2 of the many KENT T&C promoters at QE2 Penang

Customers checking out THREESIXTY designed KENT interactive product console

Guests at QE2 with KENT rotating sphere for illumination

Guests at Maison KL

MC VANDAL & DJ Reggie on the decks